Storr, Will | A STORY IS A DEAL

Boken utforskar hur berättelser formar identiteter och påverkar handlingar genom insikter från psykologi och neurovetenskap.

• Utforskar berättelsens kraft i påverkan.

• Baseras på senaste psykologiska forskningen.

• Utgiven som pocket.

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Bindning: Pocket

Bokförlag: Little, Brown
ISBN: 9780349437255

Språk: Engelska
Utgivningsdatum: 2026-02-19

Förlagets information

Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won’t unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple’s legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won’t unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple’s legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

A Story is a Deal av Will Storr hittar du under Ekonomi, finansväsen, näringsliv och management inom Ekonomi | Näringsliv i huvudkategorin Politik | Samhälle.

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