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Om Crash Landing av Liz Hoffman
Ekonomiska konsekvenser av pandemin
Boken Crash Landing av Liz Hoffman erbjuder en djupgående analys av de ekonomiska följderna av pandemin. Genom att utforska hur företagsledare reagerade på den plötsliga krisen, visar boken hur beslut fattades i en tid av osäkerhet och panik. Hoffman ger en insiktsfull skildring av hur den globala ekonomin påverkades och vilka strategier som användes för att navigera genom denna turbulenta period.
Ekonomi och finansväsen
Hoffman beskriver hur pandemin blottlade svagheter i det ekonomiska systemet, där många företag stod inför existentiella hot. Genom att använda exempel från stora företag som Airbnb och American Airlines, visar boken hur dessa ledare kämpade för att överleva i en situation utan tidigare erfarenhet. Denna skildring av företagsledarnas kamp ger en fascinerande inblick i de beslut som formade vår ekonomi under krisen.
Om boken
Boken är ett häftat band och publicerades av Penguin Random House USA den 7 mars 2023. Den omfattar 304 sidor och är skriven på engelska. Med sitt rika innehåll och noggrant forskade perspektiv, har Crash Landing fått beröm för sin insiktsfulla och fängslande berättelse om en av de mest kritiska perioderna i modern ekonomisk historia.
Om boken
Bokförlag: Penguin Random House USA ISBN: 9780593443538 Omfång: 304 s. Språk: Engelska Utgivningsdatum: 2023-03-07 Förlagets information A kaleidoscopic account of the financial carnage of the pandemic, revealing the fear, grit, and gambles that drove the economy's winners and losers-from a leading business reporter A kaleidoscopic account of the financial carnage of the pandemic, revealing the fear, grit, and gambles that drove the economy's winners and losers-from a leading business reporter A true masterwork . . . perceptive, well researched, and captivating.-David M. Rubenstein, co-founder and co-chairman of The Carlyle Group, bestselling author of How to Invest It was the ultimate test for CEOs, and almost none of them saw it coming. In early March 2020, with the Dow Jones flirting with 30,000, the world's biggest companies were riding an eleven-year economic high. By the end of the month, millions were out of work, iconic firms were begging for bailouts, and countless small businesses were in freefall. Slick consulting teams and country-club connections were suddenly of little use: Business leaders were fumbling in the dark, tossing out long-term strategy and making decisions on the fly-decisions that, they hoped, might just save them. In Crash Landing, award-winning business journalist Liz Hoffman shows how the pandemic set the economy on fire-but if you look closely, the tinder was already there. After the global financial crisis in 2008, corporate leaders embraced cheap debt and growth at all costs. Wages flatlined. Millions were pushed into the gig economy. Companies crammed workers into offices, and airlines did the same with planes. Wall Street cheered on this relentless march toward efficiency, overlooking the collateral damage and the risks sowed in the process. Based on astonishing access inside some of the world's biggest and most iconic companies, Crash Landing is a kaleidoscopic account of the most remarkable period in modern economic history, revealing-through gripping, fly-on-the-wall reporting-how CEOs battled an economic catastrophe for which there was no playbook: among them, Airbnb's Brian Chesky, blindsided by a virus in the middle of a high-stakes effort to go public; American Airlines' Doug Parker, shuttling between K Street and the White House, determined to secure a multibillion-dollar bailout; and Ford's Jim Hackett, as his assembly lines went from building cars to churning out ventilators. In the tradition of Too Big to Fail and The Big Short, Crash Landing exposes the fear, grit, and gambles behind the pandemic economy, while probing its implications for the future of work, corporate leadership, and capitalism itself, asking: Will this remarkable time give rise to newfound resilience, or become just another costly mistake to be forgotten?
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