Hagel, Jon III | NET GAIN : expanding markets through virtual communities

Boken utforskar hur företag kan skapa värde och konkurrensfördelar genom att bygga framgångsrika virtuella gemenskaper i den digitala ekonomin.

• Net gain: expanding markets through virtual communities är en bok om virtuella samhällen.

• Boken ger strategiska verktyg för online-ekonomi.

• Exemplaret är ett hårdband i fint antikvariskt skick.

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Antikvariatets beskrivning

Bindning och skick: Klotband. Fint antikvariskt skick.

Boston, Mass : Harvard Business School Press | 1997 | Klotband med skyddsomslag. Förlagets klotband med skyddsomslag. Minimal nötning på skyddsomslaget, annars gott skick. 8:o | xv, 239 s. ; ill. | 0-87584-759-5 | Politik & samhällsvetenskap : Ekonomi & näringsliv : Företagsekonomi | Språk: Svenska

This Book is the Manifesto for a new generation of competitors who want to reap the elusive rewards of the on-line economy. Like no book, Net Gain identifies where the real value lies on the Internet and on other networks. It is the first to give you the strategic tools for determining how much your company will need to invest - and how much and where it stands to gain - by building a successful virtual community. From the offerings of commercial on-line services like the Motley Fool investment community to Internet communities of book lovers who gather a Amazon.com, Net Gain offers real-world scenarios and lessons for building value and creating competitive advantage. The authors - on the cutting edge of the on-line economy as leaders of McKinsey & Company's multimedia practiceexplain why some ventures - like Apple's on-line service, e-World - failed and why the Walt Disney Company cannot afford not to organize an on-line community that targets children. They suggest that to compete in the on-line economy, you must establish an entirely new organizational mindset toward product development, marketing, customer service, and distribution and rethink your company's relationships to customers, suppliers, and competitors

Net gain av Jon III Hagel hittar du under Nationalekonomi inom Ekonomi | Näringsliv i huvudkategorin Politik | Samhälle.

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