Elliot Jay Stocks


Universal Principles of Typography

Elliot Jay Stocks | UNIVERSAL PRINCIPLES OF TYPOGRAPHY


BoklivArtikelnr: 9780760383384

Boken utforskar centrala begrepp och riktlinjer inom typografi för att förbättra kommunikation och design.

  • Utforska 100 viktiga typografiska koncept.

  • Rikt illustrerad och lättnavigerad bok.

  • Utgiven som förlagsband, 2024.

Typ av bok:
Ny
Pris:
REA-pris409 kr

Beställningsvara. Skickas inom 3-21 vardagar.

Bindning: Förlagsband

Bokförlag: Quarto Publishing Group UK
ISBN: 9780760383384

Språk: Engelska
Utgivningsdatum: 2024-04-25

Förlagets information

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.

We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it.

Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.

Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.

Featured principles are as diverse as:
 

  • Characters & Glyphs
  • Font v. Typeface
  • Hierarchy
  • Inclusivity
  • OpenType
  • Pairing type
  • Rhythm
  • Web fonts

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.


Universal Principles of Typography av Elliot Jay Stocks hittar du under Typografi och kalligrafi inom Design i huvudkategorin Vetenskap | Teknik.

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Vanliga frågor om Universal Principles of Typography av Elliot Jay Stocks

Boken behandlar centrala koncept och riktlinjer för typografi, inklusive justeringar av radlängder och harmoniska kombinationer av vikter och stilar.

Boken innehåller rikligt med visuella exempel som stödjer förståelsen av typografiska principer.

Boken är ett förlagsband utgiven av Quarto Publishing Group UK med ISBN 9780760383384, på engelska och utgiven den 25 april 2024. Den är i nytt skick.

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