Martinez, Carolina | TARGETING CHILDREN ONLINE : young internet users and producers in the commercial media environment

Boken utforskar hur barn interagerar med reklam i mobilspel och de kommersiella strategier som påverkar deras deltagande online.

• Targeting Children Online utforskar barns interaktion med reklam.

• Avhandlingen analyserar kommersiella strategier inom digitala spel.

• Utgiven som häftat band, 2016.

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Bindning: Häftat band

Bokförlag: Media-Tryck
ISBN: 9789177530121
Bokserie: Lund Studies in Media and Communication

Omfång: 268 s.
Språk: Engelska
Utgivningsdatum: 2016-12-21

Förlagets information

They usually try to lure people, that is, the games, to press the adverts. If you enter an app it can take up to three seconds and then an advert appears and you touch it and enter App Store … So I always, I sit and wait around 10 seconds before I dare to touch anywhere, because I can’t stand it. Anna, 12 years old Children’s internet usage takes place to a large extent in a commercial environment where advertising and the sale of virtual goods are ever-present parts of the online experience. This thesis contributes to a critical understanding of this media environment as spaces for children’s everyday life activities, and as spaces for commercial interests that seek to target children online The dissertation investigates questions such as: How do children view and engage with advertising in mobile games? What participatory opportunities are provided to children in virtual worlds, and how is children’s participation constrained by the commercial strategies? How do Swedish producers of childdirected online advertising represent themselves and their practices?

They usually try to lure people, that is, the games, to press the adverts. If you enter an app it can take up to three seconds and then an advert appears and you touch it and enter App Store … So I always, I sit and wait around 10 seconds before I dare to touch anywhere, because I can’t stand it. Anna, 12 years old Children’s internet usage takes place to a large extent in a commercial environment where advertising and the sale of virtual goods are ever-present parts of the online experience. This thesis contributes to a critical understanding of this media environment as spaces for children’s everyday life activities, and as spaces for commercial interests that seek to target children online The dissertation investigates questions such as: How do children view and engage with advertising in mobile games? What participatory opportunities are provided to children in virtual worlds, and how is children’s participation constrained by the commercial strategies? How do Swedish producers of childdirected online advertising represent themselves and their practices?

Targeting Children Online av Carolina Martinez hittar du under Masskommunikationer: allmänt inom Samhällsvetenskaper | Sociologi | Antropologi i huvudkategorin Politik | Samhälle.

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